Companies today find themselves awash in data, with much more yet to come. IDC estimates the Global Datasphere will jump to 175 ZB by 2025 from 50.5 ZB in 2020. Yet business managers often struggle to transform that data into profit. It’s not for lack of new technology. The data and analytics market is expanding at a 13.2% compound annual growth rate and will reach $274.3 billion by 2020, according to IDC. Instead, the lack of performance stems from much deeper problems within each company. Forrester Research recently found that 73% of the data collected goes unused. CAI decided to explore these issues through a six-part webinar series entitled: “Activating Data & Analytics for Real Business Value Creation.” The free series features Steven Stone, CEO & Founder of NSU Technologies, and Tom Villani, Senior Vice President, Digital Innovation, at CAI. Stone, a former CIO at Lowe’s and Lbrands, uses real-world examples to help companies extract true value from their data.